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The Importance of Responsive Web Design

02 Mar

The Importance of Responsive Web Design

Why Is Responsive Web Design Important?

A responsive website can be defined as a user-friendly design that can easily adapt its layout depending on the device used to view it. Be it a laptop, tablet or an android phone; a responsive website can easily change its size to fit into the screen. Most internet traffic now comes from mobile phones, and if your website isn't compatible with these devices, you could be losing out on potential customers. That is why businesses need to opt for responsive website designs.

Benefits Of Using Responsive Web Design

Saves Time and Money:

One of the main benefits of responsive design is that it allows you to update your site without creating separate versions for each device. This saves you loads of money as well as time in the long run.

Improved User Experience:

Mobile traffic accounts for nearly half of all web traffic, so it's important to ensure your website looks great on various devices to improve the user experience. This includes tablets, phones and desktops, as well as larger monitors.

Dynamic Page Layout:

Responsive web design changes page layouts dynamically for different screen sizes and orientations. It uses CSS media queries to reshuffle content and elements as the user's viewport grows or shrinks. A good, responsive design also uses grids to reshuffle layouts and maximize space. This means a three-column design may reshuffle to two columns on a tablet, while a single-column design might shrink proportionally to fit a phone screen.

Fast loading speed:

Another important benefit of responsive websites is that they load faster. This ensures visitors aren't forced to wait for pages to load and can help improve search engine rankings.

Increased Search Engine Optimization (SEO):

Search engine optimization (SEO) is a technique used to boost websites in Google's search page rankings. SEO works by optimizing a website's content and earning inbound links. When people search for a specific keyword, Google searches the web and finds pages that match the terms. These pages are then ranked according to how relevant they are. That is why responsive web designs are always SEO-optimised. This ensures the site ranks higher on the search engine than its competitors.

Increased Traffic:

In today's world, a mobile website is more important than ever. More than 4.32 billion online users are using their phones to browse the internet, and if your site isn't responsive, you could lose them to competitors that offer more convenience.  

Best Practises For Responsive Web Design

There are some fundamental practices that a designer opts for when building a responsive website:
  • Use CSS to build flexible designs on your site.
  • Use flexible images and videos on your site.
  • Use functional elements like the "show/hide content."
  • Do not use dummy content.
  • Opt for a typography that looks attractive on all screen sizes.


Responsive design ensures that your site looks great on all devices, no matter how small or large the screen is. Moreover, it improves your SEO efforts and increases conversions by making it easier for search engines to index your website. By opting for a responsive web design, you can easily increase your site's traffic and generate more revenue. Various effective web designing tools are available online that businesses can easily use to build responsive websites.  


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